


A logo is to your work what your name is to your existence. It is an essential front, your identity, your brand image. And it is extremely vital to your business. Some might think otherwise, but imagine a world without names and then imagine businesses without logos. Same chaos right? Not only would there be no color and no uniqueness, there would also be no order and structure. How would you differentiate the technical giant Apple from the stall at your local market touting the same name and selling out all their granny smiths faster than you can say "ipod"? Hence a logo.
There are so many unique, creative and brilliant logos out there. A lot of them speak nothing about the brand they represent while a lot of them portray their origins beautifully. There are as many shapes, sizes, colors and types of logos as there are people. What I am going to showcase today are those especially brilliant logos that are a tiny bit tongue-in-cheek and a whole lot witty. These logos make you go "Aaah I see it!" and they surely must’ve made their designers dance a victory jig when it all came together for them.
Twitter is everywhere. In the past few days alone, hundreds and thousands of more people have been educated about Twitter, thanks to the shenanigans of Ashton Kutcher, CNN and Oprah. Ashton Kutcher beat CNN to reach 1 million Twitter followers first and Oprah started a frenzy when she decided to tweet her first tweet live on her show. Twitter is essentially what microblogging is all about. In 140 characters or less, you tell the world what you are upto, a status update. If you are interesting enough, you will gain followers who will read everytime you "tweet" and add their two cents along the way. It is an excellent tool for business networking, mindless time wasting and gaining new friends and knowledge through a million other perspectives. It is barely 2 years old, but Twitter is peaking right now! A cartload of twitter based applications and services are starting to do the rounds in "Twitterverse" and elsewhere on blogs and tech websites around the world. "Tweeples", as people who tweet are fondly referred to, are exploring this social phenomenon to the fullest. It is but apt then as a feverish logo designer and connoiseur, that I roundup a list of Twitter based logos. With Incspring holding a Twitter logo based competition this month, logos with the dear little blue bird are literally exploding on the scene.
I have rounded up 46 awesome Twitter based logos, some already being used and established, some up for grabs. Perfect Twitter inspiration!
Green is the new black! Look around you and you will see words like eco, earth, organic, sustainability, recycle and reuse being used at an alarming rate. It is almost as if everyone has suddenly developed a conscience, which is not a bad thing at all. The media is largely responsible for fueling this collective awareness. The media puts the pressure on companies and consumers alike, dictating that green is good and that accepting ecological responsibility will be good for not only our present but also for the future of the earth. As a result, designers have started facilitating these requirements in their visuals and we see a lot of green designs out there. Today, I am rounding up some fantastic green logos. These have a message and it is pretty simple. Be kind to this earth and its bounties and it will not die on you.
As far as the actual design goes, the first thing that comes to mind when you say eco is a leaf. Having said that, a good designer can use a basic simple element of nature and turn it into something fantastic. Incorporating a green theme in a logo is simple, but using elements from the superset of "Nature" and making it interesting, meaningful and impactful while retaining the raw, organic nature of the message being projected is hard. The logos that are featured here bring something different to the ecological pool of logos. Using leaves effectively with a great type treatment is powerful but what is truly creative is digging deeper in the dirt and combining fascinating elements of recycled paper, jute, soil, flowers, textures, tendrils and browns to convey the same idea … a little bit differently.
Some of these logos are viable identities for many companies, some are purely fictional waiting to be snapped up by an enterpreneur whereas some are defunct ideas or unapproved drafts. A few of them aren’t pushing an environmental cause at all, but still deserved a mention because of all the fantastic eco and organic themed inspiration they provide.
How far and how long have you gone for that perfect pair of jeans? A lot of you are shaking your head right now, a soft smile starting to play on your lips. Some of you are thinking "A perfect pair of jeans is pure myth!" and some of you lucky ones are thinking "How true! It took me so long but I finally got that pair that makes me look like a million bucks". I am not just talking about girls here but guys too. A few of you are looking up at the browser address bar to make sure you are rightfully on a design blog and have not mistakenly arrived on a fashion rag. Why jeans? I’ll tell you why! I am going to be talking about the importance of typography in a logo today and I felt that the jeans analogy was spot on. Compare the logo to a casually dressed person. Most logos are made up of a "mark" and a "type" just as a person would be dressed in a top and a bottom item of clothing. Now imagine the "mark" to be a tee. It can be sober, funky, playful, muted or bold. It is always visual though just like the creative designs on a tee. Now imagine the "type" to be a pair of jeans. The right pair of jeans would not only emphasize the tee but also make the person look great, the wrong pair on the other hand could make a $100 tee look like a dish rag and in effect make the person look shabby and uninteresting. The right "type" in a logo not only sets the mood for the tone of the business .. casual, formal, playful, corporate; but also enhances the ‘mark" making it very memorable and binding the whole logo in creative brilliance. That is why like jeans enthusiasts, logo designers spend an awful lot of time hunting for the right type to suit the mark they have created. Good fonts are to logo designers what shoes are to some women. You can never have enough. Let us take a look at some amazing free fonts available that would jazz up a logo, making it look extremely creative and professional if used correctly. It is about time designers and list creators broke free from the likes of the same old Fontin, Delicious, Fertigo and Helvetica which are great, but a tad overused.
MUSEO

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